Homewares and interiors brand strategy and PR that drives real commercial results.
Australians spend more on their homes than almost any comparable market. The appetite for interior inspiration is huge and the media reflects it, with dedicated homewares sections in virtually every major consumer publication.
We know this landscape. We’ve worked with some of Australia’s most recognised homewares and interiors brands, and we know exactly what it takes to get your brand into the homes of your target customer.
REAL MARKET EXPERTISE
Our experience.
Deep media relationships in the category
Country Style, Vogue Living, Sunday Life, Belle, Broadsheet… we have genuine relationships with the editors and stylists who drive coverage in Australia’s most influential interiors publications.
We understand the visual nature of the category
Homewares and interiors PR is image-led. We understand how to brief photography, work with stylists, and present your product in a way that makes editors want to feature it. The visual story is as important as the written one.
Major brand experience
Our work in this category has given us deep experience across everything from single product launches to major national campaigns. We know what it takes to make a homewares brand into a household name.
