Homewares

MyHouse HOME

We secured national media coverage for MyHouse HOME’s celebrity designer collaborations with Deborah Hutton and Neale Whitaker, achieving 1.99 million print readership, 3.33 million digital audience and 1.75 million weekly TV viewers.
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Print Readership
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Digital Audience
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Weekly TV Viewers
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Syndicated Reach
The Brief

Amplifying Celebrity Designer Collaborations

MyHouse HOME partnered with two of Australia’s most recognised names in interiors and design, Deborah Hutton and Neale Whitaker, for their Autumn/Winter collections. Piccolo PR was tasked with maximising media coverage of these high-profile collaborations, leveraging celebrity profiles to drive brand awareness across print, digital, television, and social channels.
Maximise media coverage for Deborah Hutton A/W Coastal Collection launch
Drive editorial interest in Neale Whitaker A/W Collection (Deco Glass, Vases, Lamps)
Secure print, digital, TV, and social media placements nationally
Leverage celebrity designer profiles for tier-one editorial features
Execute influencer seeding campaign with curated homewares creators
Build syndicated press coverage for maximum reach amplification
Strategic Approach

Our Strategy

  1. Celebrity leverage strategy: developed distinct media narratives for each collaboration: Deborah Hutton’s coastal collection story appealed to lifestyle and interiors editors, while Neale Whitaker’s deco glass and lamps range targeted design and architecture media.
  2. Multi-channel media blitz: executed simultaneous campaigns across print, digital, television, and social media, ensuring every channel carried the MyHouse HOME brand message during the critical A/W launch window.
  3. Influencer suration and seeding: curated a list of 20 premium homewares and interior design influencers, securing 60 confirmed partners who received product for authentic content creation.
  4. Television placement strategy: targeted national television programs with design and lifestyle segments, securing coverage reaching 252,000+ average daily viewers and 1.75 million weekly viewers.
  5. Syndicated press maximisation: leveraged syndicated press networks to amplify collection launches across publications with a combined 4.5 million print and digital readership.
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Total Print Readership
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Total Digital Audience
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Weekly TV Viewership
K+
Average Daily TV Viewers
K
Weekly Readership
M
Syndicated Press Reach
Influencer Partnerships

Influencer Impact

Piccolo PR curated a shortlist of 60 premium homewares and interior design influencers who created authentic content showcasing the Deborah Hutton and Neale Whitaker collections in their own homes.
Key Partners: A curated selection of 60 premium homewares and interior design influencers, including leading home stylists, décor reviewers, and lifestyle content creators with a combined social audience of over 1.6 million followers across Instagram and Pinterest
Results

Campaign Results

The MyHouse HOME campaign delivered exceptional multi-channel results, demonstrating Piccolo PR’s ability to leverage celebrity designer collaborations into comprehensive national media coverage spanning print, digital, television, and social platforms.
Print Dominance: 1.99 million total print readership through strategic placements in Australia’s leading homewares, design, and lifestyle magazines.
Digital Scale: 3.33 million digital audience reached through online features and editorial coverage across leading Australian digital publications.
Television Impact: National TV coverage averaging 252,000+ daily viewers and 1.75 million weekly viewers, bringing the collections to living rooms across Australia.
Syndicated Amplification: 4.5 million combined print and digital readership through syndicated press placements, dramatically extending campaign reach.
Celebrity Leverage: Deborah Hutton and Neale Whitaker’s profiles proved to be powerful editorial hooks, securing tier-one placements across multiple media verticals.
Influencer Engagement: 50% influencer Media Reach (8 from 16 curated) generated authentic homewares content reaching a social audience of 1,614,300.
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