Brand strategy and PR for kids brands that parents actually trust.
Kids and parenting has always been our first love. It’s where Piccolo began, and for more than a decade we’ve helped baby, nursery, toy and family brands grow from emerging names into household names.
REAL MARKET EXPERTISE
Our experience.
We know the media
From Kidspot and MamaMia to Sunday Life and The Bounty Magazine, we have established relationships with the journalists and editors who reach Australian parents.
We understand the audience
Trust, safety and social proof matter more than any other category. We build strategies that speak to those priorities, positioning your brand as the one parents recommend to each other.
We scale brands
We’ve spent more than a decade helping kids brands grow beyond word of mouth through strategic PR, trusted media relationships and campaigns that resonate with Australian families.
