Brand strategy and PR for kids brands that parents actually trust.
The kids and parenting category is one of the fast-growing and unlike any other. Parents are protective, research-driven and deeply sceptical of brands that feel inauthentic or opportunistic. Building trust in this space takes time, the right media relationships and a deep understanding of what Australian families actually care about.
We’ve been building that trust for some of Australia’s best-loved kids and parenting brands for over a decade.
REAL MARKET EXPERTISE
Our experience.
We know the media
From Kidspot and MamaMia to Vogue Living, Sunday Life and The Bounty Magazine, we have established relationships with the journalists and editors who reach Australian parents. We know what stories they want to tell and how to make your brand part of them.
We understand the audience
Trust, safety and social proof matter more than any other category. We build strategies that speak to those priorities, positioning your brand as the one parents recommend to each other.
We scale brands
Childs Farm is one of our flagship case studies in this space. We helped take this beloved UK brand and build its Australian profile from the ground up, securing coverage across major print, digital, and broadcast platforms that introduced the brand to hundreds of thousands of Australian families.
