We know your industry. We know your media landscape.
Deep category expertise is what separates a good PR result from a great one. When you work with an agency that understands your sector – who the key journalists are, what the editors care about, what’s trending in your space right now – the quality of your media coverage reflects it.
These are the industries we know best.
AREAS OF EXPERTISE
Specialists in Lifestyle.
Kids & Parenting
A highly engaged, trust-driven category where authenticity is everything. We have deep relationships with the editors and creators who reach Australian parents, and we know how to position your brand as the one families trust.
Home, Interiors & Design
Australians are passionate about their homes and the media reflects it. We’ve driven some of Australia’s best-known homewares and interiors brands forward, and we understand what makes a home story land.
Lifestyle
Broad category, deep expertise. Whether you’re a travel brand, a food and beverage business, a fitness company or a consumer lifestyle brand, we know how to find your story and get it told in the right places.
Fashion
From emerging labels to established fashion houses, we know the fashion media landscape inside out. Vogue, Harper’s Bazaar, Broadsheet, THE ICONIC – we’ve pitched them all and we’ve placed across all of them.
Beauty & Wellness
One of the most competitive categories in consumer PR, and one we thrive in. We know what beauty editors want, how to work with wellness creators authentically and how to build genuine brand authority in a crowded market.
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