We are Piccolo PR.

SMALL IN NAME. BIG IN IMPACT.
We create integrated strategies across public relations, social media, events, activations and influencer partnerships to create campaigns that feel connected, memorable and impossible to ignore.

Public Relations. Influencer Partnerships. Reputation Management.
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services

LEADING PR
& CREATIVE COMMUNICATIONS AGENCY

PR is more than publicity. It’s about building trust, shaping perception and creating the kind of attention that grows brands. That’s what we do every day.
Sarah and the Piccolo PR team are absolutely incredible! Their work for our brand, Politix, has been nothing short of exceptional. From securing top-tier media coverage to building authentic brand awareness, they have consistently delivered outstanding results. Their attention to detail, creativity, and strategic approach have made a significant impact on our campaigns. We couldn’t be more thrilled with the partnership and highly recommend Piccolo PR to anyone looking to elevate their brand’s presence.
– Jana

Mens Suit Warehouse

PR & Media Relations

PR is the foundation of everything we do.
We shape the narrative, earn meaningful media coverage and build brand reputations that last. From strategy to headlines, we make sure your story reaches the people who matter most.
Media Relations and Press Office
Product placement and features
Launch campaigns
Brand storytelling
Gifting and seeding programs

Influencer Partnerships

Piccolo PR connects brands with creators and influential voices who genuinely align with their audience and values. Every partnership is strategically selected to build credibility, spark conversation and extend the reach of your brand.
Influencer and creator strategy
Talent identification and qualifying
Campaign management
Gifting and always on seeding
Partnership programs
Content approvals and assets
Reporting and performance

Social Content Strategy
& Creation

Social is where your brand shows up every day. We build the strategy and create the content that makes it consistent, on-brand and worth following.
Channel and content strategy
Content creation and amplification
Ambassador alignments
Partnership negotiations
Community management


Sarah from Piccolo PR is an exceptional communications professional. Her expertise in brand storytelling, media relations, and influencer marketing, combined with her dedication to clients, makes her stand out from the rest. We worked with Sarah across both our BStore and FitFlop campaigns and she consistently went above and beyond to ensure our brands received maximum exposure and visibility. She is not only highly skilled, but also a joy to work with. I wouldn’t hesitate to recommend Piccolo PR to any brand looking to elevate their public profile.
– Robynn Kelly

BStore / Fit Flop

Events & Activations

Piccolo PR creates events people genuinely want to attend. Events that earn attention, generate media coverage and connect brands with the people who matter most.

Experiential strategy
Creative development
Brand activations and installations
Product sampling
Production and execution

Crisis & Reputation Management

Reputation is built over years and tested in moments. We provide strategic communications and senior counsel to help brands respond quickly, protect trust and manage the narrative when it matters most.
OUR CLIENTS HAVE BEEN FEATURED IN
sunday logo
frankie logo
LA weekly logo
the new york times logo
Instyle logo
marie claire
bazaar logo
vogue logo
elle logo
poosh logo
daily mail logo
financial review logo
forbes logo
mamamia logo
popsugar logo
Sarah Cichy, founder of Piccolo PR
Meet the Founder

Sarah Cichy

Sarah Cichy is a driving force in Australia’s PR landscape, recognised for her creativity and ability to turn ideas into cultural moments that capture attention and drive results.

With more than 20 years of experience across lifestyle, parenting, interiors, homewares and retail, Sarah has worked with some of Australia’s most recognised brands. She has helped businesses earn editorial coverage, build credibility and grow their market presence, building the business from the ground up as a self-funded venture.

The agency has grown steadily into one of Australia’s most respected PR & creative communications agencies, powered by a talented team of strategists, publicists and creatives who bring ideas to life every day.

Piccolo PR continues to challenge convention and redefine what modern PR and brand communications can achieve.

Learn More About Sarah
Our Work

We Build Brands.

View All Case Studies
Testimonials

Real Business Owners. Real Results.

Sarah is a highly qualified PR and Marketing professional with years of expertise, excellent contacts and a keen knowing of the industry. She exudes incredible energy and enthusiasm and successfully completed any project we threw at her. Really grateful for our connection for our brands during a time when we were actively focused on awareness. Thanks Sarah and team!

Renee Smith

Godfrey Hirst

I loved working with Sarah Cichy and the team at Piccolo PR. The agency is so involved in every detail, has an extensive list of media contacts and knows every team member and journalist on The Block.

Nicole Jacobs

The Block

“Not even our modest budget, barely any notice timeline and limited resources, were a hurdle in creating a terrific PR burst for our designer brands in the Homeware space. Sarah and her team delivered BIG results in digital, press and TV and were a pleasure to work with.”

Global Brands

Home / My House

Sarah Cichy punched well above her weight when handling the media for Australia’s most well-known online shopping event, Click Frenzy. Sarah is a machine.

Grant Arnott

Click Frenzy

“Sarah and the Piccolo PR team are absolutely incredible! Their work for our brand, Politix, has been nothing short of exceptional. From securing top-tier media coverage to building authentic brand awareness, they have consistently delivered outstanding results. Their attention to detail, creativity, and strategic approach have made a significant impact on our campaigns. We couldn’t be more thrilled with the partnership and highly recommend Piccolo PR to anyone looking to elevate their brand’s presence.”

Jana

Mens Suit Warehouse

Working with Piccolo PR has been an absolute game changer for BlueFit Swimming. From day one they understood our brand and our vision and they’ve perfectly communicated that to media, influencers and our key audiences alike. Their ability to build genuine relationships and create meaningful stories has resulted in outstanding coverage and a real boost in brand awareness. The team is creative, responsive, and truly passionate about what they do. We couldn’t be happier with the results and highly recommend Piccolo PR to any brand looking to make a real impact.

BlueFit Swimming

BlueFit

Working with Piccolo PR has been an absolute game-changer for Little Jellies. Sarah and her team are not only incredibly talented but also genuinely passionate about the brands they represent. From securing amazing media coverage to building meaningful relationships with the right influencers, they have helped us grow our brand in ways we never thought possible. Their creativity, professionalism, and dedication are second to none. We are so grateful to have them in our corner and wouldn’t hesitate to recommend Piccolo PR to any brand looking to make their mark.

Amy Hando

Little Jellies

The Piccolo PR team have been an absolute pleasure to work with, and we couldn’t be happier with the results! From day one, they have shown an incredible understanding of our brand and our target audience. Their creativity, attention to detail, and proactive approach have led to outstanding media coverage and meaningful brand exposure. They’ve gone above and beyond to ensure our campaigns are not only successful but also aligned with our brand values. We highly recommend Piccolo PR to any business looking for a passionate, results-driven PR team.

Sherri Kiernikowski

Waderluxe Sleepwear

Sarah and Piccolo PR were a wonderful team to work with. They quickly grasped our brand’s unique proposition and got to work on creating meaningful media opportunities that aligned with our objectives. Their extensive network, industry knowledge and passion for their clients shone through in everything they did. We were delighted with the media results and influencer partnerships they secured and we couldn’t recommend them highly enough.

Frances Prendergast

That’s My Backpack

Sarah and the team at Piccolo PR were instrumental in bringing our brand story to life. They secured incredible media coverage across digital, print and broadcast channels that truly resonated with our audience. Their strategic approach, creativity and relentless passion for delivering results made all the difference. We’ve seen a significant lift in brand awareness and credibility since working with Piccolo PR, and we couldn’t recommend them more highly.

Gabrielle Tyler

Juice Institute

Working with Piccolo PR has been nothing short of incredible for Selfie Nails. Sarah and her team are genuine experts in their field, with an extraordinary ability to identify the right media and influencer opportunities to amplify our brand. From the very first conversation, they took the time to understand our brand, our values, and our customers, which translated into campaigns that felt authentic and truly resonated. The results have exceeded our expectations, and we couldn’t recommend Piccolo PR more highly.

Belinda

Selfie Nails

Sarah from Piccolo PR is an exceptional communications professional. Her expertise in brand storytelling, media relations, and influencer marketing, combined with her dedication to clients, makes her stand out from the rest. We worked with Sarah across both our BStore and FitFlop campaigns and she consistently went above and beyond to ensure our brands received maximum exposure and visibility. She is not only highly skilled, but also a joy to work with. I wouldn’t hesitate to recommend Piccolo PR to any brand looking to elevate their public profile.

Robynn Kelly

BStore / Fit Flop

We have had the pleasure of working with Piccolo PR for the past two years, and they have been nothing short of exceptional. Sarah and her team have a wonderful ability to understand our brand and translate that into meaningful PR opportunities that have genuinely helped us grow. From press coverage to influencer collaborations, every campaign has been handled with professionalism, creativity, and a personal touch that you simply don’t find everywhere. We can’t recommend Piccolo PR highly enough.

Joe and Anne

Bumbl Co.

Piccolo PR has been an outstanding partner for Your Pet Perks. Sarah and her team demonstrated a deep understanding of our brand from the very beginning, and their passion for storytelling helped us connect with our audience in a meaningful way. Their media contacts, creativity, and commitment to results are second to none. We saw a significant increase in brand awareness and media coverage within just a few months of working together. I would absolutely recommend Piccolo PR to any brand serious about building their public profile.

Marcello Scarpetti

Your Pet Perks

Ready to take your brand to the next level?

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