We are Piccolo PR.
SMALL IN NAME. BIG IN IMPACT.
You have a product that works. You’ve got customers. You’ve got revenue. What’s missing is the public profile to take it to the next level. The kind of media presence, brand authority and virality that turns a great business into a household name.
That’s exactly what we do.
BRANDS WE WORK WITH
What We Do
Strategic PR for brands ready to grow.
We work with businesses who are serious about building a brand that leads their category. If you want strategic communications that drives engagement, authority and real commercial momentum, that’s what you get with Piccolo PR.
Sarah and the Piccolo PR team are absolutely incredible! Their work for our brand, Politix, has been nothing short of exceptional. From securing top-tier media coverage to building authentic brand awareness, they have consistently delivered outstanding results. Their attention to detail, creativity, and strategic approach have made a significant impact on our campaigns. We couldn’t be more thrilled with the partnership and highly recommend Piccolo PR to anyone looking to elevate their brand’s presence.
– Jana
Mens Suit Warehouse
Brand & Communications Strategy
We dig into your brand your story, messaging, your positioning, your goals and build the strategic foundation that makes every piece of communications more effective. From brand audits and messaging refinement to campaign planning and launch strategy, this is where great PR really begins.
Public & Media Relations
You need earned editorial coverage in the media your customers actually read. We know the journalists, we know the angles and we know how to tell your story in a way that gets picked up and remembered.
Influencer Partnerships
Our approach is centred on authentic partnerships with creators who genuinely connect with your audience. We go well beyond follower counts to find the right voices for your brand and manage the whole relationship so you don’t have to.
Social Content Strategy & Creation
We craft a social feed that actually works. We build content strategies grounded in data, shaped by your brand voice, and designed to stop the scroll not just fill a calendar.
Sarah from Piccolo PR is an exceptional communications professional. Her expertise in brand storytelling, media relations, and influencer marketing, combined with her dedication to clients, makes her stand out from the rest. We worked with Sarah across both our BStore and FitFlop campaigns and she consistently went above and beyond to ensure our brands received maximum exposure and visibility. She is not only highly skilled, but also a joy to work with. I wouldn’t hesitate to recommend Piccolo PR to any brand looking to elevate their public profile.
– Robynn Kelly
BStore / Fit Flop
Events & Activations
From exclusive media previews to national product launches, we design events that generate genuine buzz and the coverage to prove it.
Crisis & Reputation Management
When things don’t go to plan, calm and experienced hands make all the difference. We’ve navigated challenging moments for major brands, protecting reputations and relationships.
Meet the Founder
Sarah Cichy
Sarah has spent more than 20 years at the intersection of brand, media, and culture building campaigns for some of Australia’s most recognisable businesses and launching brands from obscurity into mainstream conversation.
She founded Piccolo PR because she saw a gap: established brands being served generic, templated PR with no real strategy behind it. Piccolo is the alternative; founder-led, deeply invested and relentlessly focused on results that actually move the needle for your business.
Our Work
Real brands. Measurable results.
We don’t just tell you we’re good at this, we show you. Here are just some of the brands we’ve helped grow.
Testimonials