Piccolo PR

We build brands through story
telling and digital media.

Let's Work Together

Leading Sydney PR Agency

Piccolo PR is a full service PR and communications agency based in Sydney and Melbourne, Australia.

Better brand building using your unique story

We are brand innovators and creative storytellers. We deliver bold strategies with a
global perspective that drives real commercial success. Our heritage lies in homewares &
interiors, kids, travel, fashion & retail, health & well-being. Our goals are to:

  • Create
  • Communicate
  • Influence
  • Consult

Founder of Piccolo PR, Sarah Cichy, has been growing businesses, brands and reputations through strategic Marketing and PR for over ten years. She has forged solid relationships with major media outlets, represented an impressive suite of local and international brands. Cichy is a masterful communicator and a strategic thinker. At Piccolo PR, she works personally with every client. The way it should be.

  • Brand Strategy

  • Building Awareness

  • Digital & Social Media

  • Events

  • Content Creation

  • Talent Management

Proud To Have Been Featured In:


The Macpherson family, of Castle & Cubby.

“YOU’RE THE BEST PICCOLO PR!” ‘In the short period of time Piccolo PR has achieved huge things for our brand. Piccolo PR has connected us with people and likeminded businesses that we would never have connected with otherwise.’

A picture of Robyn Jones, owner of Mama Maya.

“ENGAGING PICCOLO PR…ONE OF THE BEST DECISIONS I’VE MADE!” ‘Engaging Piccolo PR to help create awareness and buzz around Mama Maya was one of the best decisions I’ve made. As a specialist in children’s brands, Sarah’s…’

MAMA MAYA – Robyn Jones
A picture of three women sitting on a bed, including Kira Strerling, founder of Mulberry Threads.

“SERVICE ABOVE AND BEYOND!” ‘Sarah and the Piccolo PR team were amazing to work with. Their professionalism and level of service was above and beyond, and resulted in some great exposure for us.’

An image of the Clarke family.

“SARAH WAS AN ABSOLUTE DELIGHT TO WORK WITH, AS WAS HER TEAM.” ‘We had the pleasure of working with Sarah and her team for four months when we were looking at getting a little more traction PR wise in the Australian market.’

CADENSHAE – Nikki Clarke
A picture of Todd Liddo from Threadless.

“YOU’VE BEEN TERRIFIC!” ‘I’m so happy with all the coverage you have helped secure in advance of the eCommerce Conference & Expo. You really exceeded my expectations for interest in this story. You’ve been terrific! Thanks again for all your hard work and I look forward to

A happy family relaxing after working with a public relations company.

“Piccolo PR are fabulous to work with.” ‘We highly recommend Sarah and her team, they have invaluable insight into the industry.’

LUXEY CUP – Sandra Lea
Bianca White from ECO & BASICS walking on a beach.

“A DREAM TO WORK WITH” ‘Sarah and her team were a dream to work with, professional and hard working with an extensive list of media contacts. Sarah was able to get our brand in front of major print magazines, newspapers and online directories which has resulted in increased b

ECO & BASICS – Bianca White
A picture of RPK founder Katie Rockliff smiling.

“WHAT A JOY TO WORK WITH” ‘What a joy to work with. Sarah Cichy and team have unparalleled connections, energy and positive spirit to lift your brand profile to that next level. We are so pleased to have them in the RPK family.’

REAL PRETTY KIND – Katie Rockliff
A picture of Grant Arnott of Click Frenzy.

“SARAH IS A MACHINE!” ‘Sarah Cichy punched well above her weight when handling the media for Australia’s most well-known online shopping event, Click Frenzy. Sarah is a machine…’

CLICK FRENZY – Grant Arnott
A picture of Sally Copus, owner of Lil Fairy Door.

YOU’LL FIND NO ONE BETTER.” ‘What can I say…Sarah from Piccolo PR is the best. Professional, attentive, well connected and extremely reliable. You’ll find no one better. Believe me.’

‘LIL FAIRY DOOR – Sally Copus
A yoga teacher leading a class wearing black workout clothing and necklaces.

“It was such a pleasure to talk with Sarah about my business and its potential.” ‘I left the conversation feeling so inspired. Sarah was fast to respond to my initial inquiry, was enthusiastic, genuinely interested…’

YOGA DARLINGS – Raffaela Veldhuyzen
A picture of Nicole Jacobs smiling.

“I LOVED WORKING WITH PICCOLO PR” ‘I loved working with Sarah Cichy and the team at Piccolo PR. The agency is so involved in every detail, has an extensive list of media contacts and knows every team member and journalist on The Block.’

THE BLOCK – Nicole Jacobs