In the Garden with Canamo at Entrecôte

Canamo

This exclusive event for Canamo significantly boosted the brand’s visibility.

Objective

Piccolo PR led the launch of Canamo’s innovative H+ Formula haircare range, delivering an integrated PR and events campaign that positioned the brand for maximum impact. Our team oversaw campaign strategy, content creation, creative direction, photography and media relations across Australia and international markets. The campaign culminated in an exclusive long lunch at Entrecôte Melbourne, bringing together influential media, content creators and industry leaders to experience the brand in a sophisticated, immersive setting.

Highlights

Piccolo PR hosted an exclusive long lunch at Entrecôte Melbourne, creating a sophisticated brand experience that reflected Canamo’s premium positioning and commitment to natural, science backed haircare.

Strategic Media & Influencer Engagement: Brought together leading beauty, fashion and lifestyle media alongside influential content creators, extending the campaign’s reach through earned media and social coverage.

Campaign Delivery: Led every stage of the campaign, from strategy and creative direction through to content production, photography, media relations and event management.

Product Experience: Introduced guests to the H+ Formula through live demonstrations and hands on product experiences, showcasing the innovation and performance behind the range.

Results

The launch successfully positioned Canamo’s H+ Formula as a premium entrant to the Australian haircare market, generating quality media coverage, influencer engagement and industry awareness while introducing the brand to new consumer audiences.

National Media Coverage: Secured editorial coverage across leading beauty, fashion and lifestyle publications, significantly increasing brand visibility during launch.

Influencer & Social Amplification: Generated authentic social content from media and creators, extending campaign reach beyond the event and driving ongoing online conversation.

Premium Brand Positioning: Reinforced Canamo’s credentials as an innovative, science backed haircare brand through consistent storytelling across earned media and influencer channels.

Launch Momentum: Delivered a coordinated PR campaign that created awareness before, during and after the event, providing a strong platform for continued brand growth.

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