Media coverage that builds brand authority not just a clip count.

There’s a big difference between getting coverage and getting the right coverage. We focus on placing your brand in the media outlets that actually matter to your customers, your competitors, and your industry and we frame your story in a way that positions you as a leader, not just a mention.

Years in Communications

Campaigns Delivered

M+

Earned Media Reach

Influencers

WHAT IS PR?

PR that earns attention and keeps it.

Public relations is the art of building genuine belief in your brand. When the right journalist writes about you in the right publication, it does something that no ad ever can: it makes people trust you. That editorial credibility is earned and it compounds over time.

At Piccolo PR, we don’t just send press releases and hope for the best. We’ve built relationships with the editors, journalists and producers who cover your category, so when a story opportunity emerges or when we create one we know exactly who to call.

OUR APPROACH

How we approach media relations.

We start with strategy, not a media list

Before we pitch a single journalist, we spend time understanding your brand, your goals and your audience. What does success look like in six months? What do you want customers, competitors, and the industry to say about you? Every piece of media activity we do is designed to move you toward those outcomes.

We know what editors actually want

After two decades in this industry, we understand the difference between a story and a press release. We shape your news into angles that journalists find genuinely compelling because we’ve built the relationships that let us understand what they need, not just what we want to say.

We think about reach, not just placements

A placement in Vogue means nothing if it doesn’t reach your customer. We make sure every media opportunity is targeted, amplified and integrated with the rest of your communications so every placement works as hard as possible.

BENEFITS

What you get when PR is done right.

Editorial coverage in the publications your customers trust

Brand positioning as a category leader, not just another player

Increased web traffic and commercial inquiries driven by media exposure

A growing library of media coverage you can leverage across your own channels

Stronger relationships with journalists who know and respect your brand

Crisis preparedness so you’re never caught flat-footed

CASE STUDIES

See it in action.

FAQs

Frequently Asked Questions

How is PR different from advertising?

Advertising is paid. PR is earned. When a journalist writes about your brand, readers trust it in a way they never trust an ad – because it’s not bought. That editorial credibility is one of the most valuable things a brand can build, and it can’t be faked.

How long before we see results?

Honest answer: PR compounds. The first month is about strategy and relationship-building. By months two and three, you’ll start seeing placements. By six months, you’ll have a body of coverage that’s genuinely moving your brand forward. We set clear expectations from day one.

Do you work with brands in our industry?

We specialise in consumer brands across kids and parenting, homewares and interiors, lifestyle, fashion, and beauty and wellness. If you’re in those spaces, we know your media landscape intimately. Book a call and let’s talk about whether we’re the right fit.

What size brands do you work with?

We work with established businesses; ones with proven revenue and a genuine product that deserves a bigger audience. We’re not the right fit for early-stage startups or brands that haven’t yet found product-market fit. If you’re scaling, we’re in our element.

REACH OUT

Let’s get your brand into the conversation.

Book a Discovery Call