Trade Events

Life Instyle

We drove media and industry awareness for Asia Pacific’s most desirable trade fair through strategic exhibitor profiling, media database management of 300+ contacts, and creative content concepts delivering $66,000+ in editorial value.
+
Media Contacts
$K+
Editorial Value
+
Blogger Partners
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The Brief

Elevating Asia Pacific’s Premier Trade Fair

Life Instyle is recognised as Asia Pacific’s most desirable trade fair, connecting brands with retailers across homewares, fashion, kids, and lifestyle categories. Piccolo PR was engaged to amplify media coverage, drive trade and consumer press attendance, and maximise editorial value through strategic exhibitor profiling and creative content development.
Update and expand media database of 300+ contacts with current editorial details
Engage 50+ additional bloggers and digital creators for event coverage
Profile key exhibitors and develop tailored media pitches for each
Create innovative content concepts to generate pre-event buzz
Maximise editorial coverage and post-event feature opportunities
Position Life Instyle as the must-attend trade event for Australian retailers
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Strategic Approach

Our Strategy

  1. Media database overhaul: Updated and verified a comprehensive database of 300+ media contacts, ensuring accurate editorial calendars, beat assignments, and contact details for targeted, personalised outreach.
  2. Blogger and creator recruitment: Identified and engaged 50+ additional bloggers and digital content creators beyond the existing media list, expanding Life Instyle’s digital footprint and social media coverage potential.
  3. Exhibitor profiling and placement: Developed detailed media profiles for key exhibitors, creating tailored pitch angles that connected each brand’s story with relevant editorial opportunities and journalist interests.
  4. Creative content concepts: Developed innovative content concepts including Jo Snell as talent/ambassador and a ‘Home Style File’ video series, creating compelling pre-event content that generated editorial interest.
  5. Editorial capture and follow-up: Executed systematic editorial capture during the event and sustained post-event follow-up to maximise feature placements in long-lead and digital publications.
+
Media Contacts Updated
+
Additional Bloggers Engaged
$K+
Estimated Editorial Value
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Event Activation

Life Instyle Trade Fair, February Edition

Asia Pacific’s most desirable trade fair bringing together hundreds of exhibitors across homewares, fashion, kids, and lifestyle categories. Piccolo PR managed all media relations, exhibitor profiling, and press coverage for the event.
Results

Campaign Results

The Life Instyle campaign demonstrated Piccolo PR’s expertise in trade event PR, delivering measurable editorial value while building sustainable media infrastructure that strengthens the event’s profile year after year.
Media Infrastructure: 300+ media contacts updated and verified, creating a robust, reusable media database that serves as an ongoing asset for Life Instyle’s communications strategy.
Digital Expansion: 50+ bloggers and digital creators engaged, extending event coverage into consumer-facing channels and generating lasting online content.
Editorial Value: $66,000+ in estimated editorial value generated through strategic placements, exhibitor profiles, and creative content concepts.
Exhibitor Satisfaction: Tailored media profiling for key exhibitors delivered targeted editorial exposure, directly supporting exhibitor ROI and trade fair retention.
Content Innovation: Creative concepts including Jo Snell as talent/ambassador and the Home Style File video series demonstrated Piccolo PR’s ability to develop compelling content for B2B events.
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