About Us
Small in name. Big in impact.
Piccolo PR started with a simple belief: brands with real ambition deserve more than a cookie-cutter brand strategy. They deserve a strategic partner who genuinely cares about their business.
OUR FOUNDER
Meet Sarah Cichy.
Sarah Cichy is one of Australia’s most respected brand and PR strategists known for her ability to cut through noise, build genuine media relationships, and turn brands into household names.
With over 20 years of experience across kids and parenting, homewares and interiors, lifestyle, fashion, and beauty and wellness. Sarah has worked alongside some of Australia’s most loved brands and some that were virtually unknown before working with her team.
She built Piccolo PR from scratch. No external investment, no silent partners, just a genuine passion for brand storytelling and an instinct for what gets media traction. That founder-led mentality is still at the heart of everything the agency does today.
“Sarah from Piccolo PR is an exceptional communications professional. Her expertise in brand storytelling, media relations and influencer marketing, combined with her dedication to clients, makes her stand out from the rest. We worked with Sarah across both our BStore and FitFlop campaigns and she consistently went above and beyond to ensure our brands received maximum exposure and visibility. She is not only highly skilled, but also a joy to work with. I wouldn’t hesitate to recommend Piccolo PR to any brand looking to elevate their public profile.”
Robynn Kelly
BStore / Fit Flop
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Years Experience
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Brands Partnered
M+
Media Reach
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Campaigns Delivered
WHY PICCOLO?
What makes us different.
We’re founder-led
Sarah is hands-on with every account. When you work with Piccolo, you’re working with the person who built one of Australia’s most respected PR agencies, not a revolving door of account executives.
We’re selective
The brands that work best with Piccolo have the foundations in place. They have revenue, they have customers and they have a product or service they’re proud of. What they’re missing is the strategic communications infrastructure to take the next step; the kind of media presence, influencer relationships and brand authority that opens new doors and accelerates growth. We don’t do volume. We do quality. We get results.
If that’s where you are, you’ve come to the right place.
We know the media
Two decades of real relationship-building means we have genuine relationships with editors, writers, producers and influencers across social, digital, broadcast, podcast and print. We don’t cold-pitch. We know who to call, what they need and how to position your brand to land.
GET IN TOUCH
Let’s talk about your brand.
Book a discovery call with Sarah and let’s explore what’s possible.