Small in name. Big in impact.
As a Melbourne PR agency, Piccolo PR was founded on a simple belief: every brand deserves a strategic partner who genuinely cares about their business.
OUR FOUNDER
Meet Sarah Cichy.
Sarah Cichy is the Founder and Managing Director of Piccolo PR, a Melbourne PR agency built on two decades of proven results across Australia’s leading independent public relations and creative communications landscape, trusted by brands across Melbourne and nationally.
After building Piccolo PR from the ground up as a self-funded business, Sarah has established a reputation for combining strategic thinking with hands on execution. Under her leadership, the agency has become known for delivering earned media campaigns, brand launches, influencer partnerships and events that generate genuine conversation and commercial impact.
Before founding Piccolo PR, Sarah built her career across some of Australia’s most competitive PR and communications agencies, developing a sharp instinct for what earns coverage and what gets ignored. That experience shaped the way Piccolo PR operates today: lean, senior led, and focused on outcomes rather than output. Every client works directly with Sarah and her core team, never a junior account handler learning on the job.
Sarah is an expert in building memorable brand stories and implementing data-driven strategies to help brands stand out in competitive markets.
Piccolo PR works across lifestyle, homewares, parenting, interiors and fashion, with a growing focus on corporate and crisis communications. Clients choose Piccolo because they want a partner who treats their brand with the same care as their own, someone who picks up the phone, thinks ahead of problems, and delivers results without the agency bloat. It’s an approach built on relationships, not retainers.
Piccolo PR is a member of the PRIA Public Relations Insititute of Australia, reflecting a commitment to industry best practice and ethical communications standards.
After building Piccolo PR from the ground up as a self-funded business, Sarah has established a reputation for combining strategic thinking with hands on execution. Under her leadership, the agency has become known for delivering earned media campaigns, brand launches, influencer partnerships and events that generate genuine conversation and commercial impact.
Before founding Piccolo PR, Sarah built her career across some of Australia’s most competitive PR and communications agencies, developing a sharp instinct for what earns coverage and what gets ignored. That experience shaped the way Piccolo PR operates today: lean, senior led, and focused on outcomes rather than output. Every client works directly with Sarah and her core team, never a junior account handler learning on the job.
Sarah is an expert in building memorable brand stories and implementing data-driven strategies to help brands stand out in competitive markets.
Piccolo PR works across lifestyle, homewares, parenting, interiors and fashion, with a growing focus on corporate and crisis communications. Clients choose Piccolo because they want a partner who treats their brand with the same care as their own, someone who picks up the phone, thinks ahead of problems, and delivers results without the agency bloat. It’s an approach built on relationships, not retainers.
Piccolo PR is a member of the PRIA Public Relations Insititute of Australia, reflecting a commitment to industry best practice and ethical communications standards.
“Sarah from Piccolo PR is an exceptional communications professional. Her expertise in brand storytelling, media relations and influencer marketing, combined with her dedication to clients, makes her stand out from the rest. We worked with Sarah across both our BStore and FitFlop campaigns and she consistently went above and beyond to ensure our brands received maximum exposure and visibility. She is not only highly skilled, but also a joy to work with. I wouldn’t hesitate to recommend Piccolo PR to any brand looking to elevate their public profile.” Robynn Kelly
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Years Experience
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Brands Partnered
M+
Media Reach
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Campaigns Delivered
WHY PICCOLO?
What makes us different.
We’re founder-led
Sarah is hands-on with every account. When you work with Piccolo, you’re working with the person who built one of Australia’s most respected PR agencies, not a revolving door of Account Executives.
We’re selective
The brands that work best with Piccolo have something worth talking about. Whether they’re well established or ready to scale, they want more than visibility. They want strategic communications that build credibility, earn attention and create long term commercial growth. That’s where we come in. We don’t do volume. We do quality. We get results.
If that’s where you are, you’ve come to the right place.
We know the media
Two decades of real relationship-building means we have genuine relationships with editors, writers, producers and influencers across social, digital, broadcast, podcast and print. We don’t cold-pitch. We know who to call, what they need and how to position your brand to land.
GET IN TOUCH
Let’s talk about your brand.
Book a discovery call with Sarah and let’s explore what’s possible.