About Us
Small in name. Big in impact.
Piccolo PR was founded on a simple belief:
every brand deserves a strategic partner who genuinely cares about their business.
every brand deserves a strategic partner who genuinely cares about their business.
OUR FOUNDER
Meet Sarah Cichy.
Sarah Cichy is the Founder and Managing Director of Piccolo PR, one of Australia’s leading independent public relations and creative communications agencies.
After building Piccolo PR from the ground up as a self-funded business, Sarah has established a reputation for combining strategic thinking with hands on execution. Under her leadership, the agency has become known for delivering earned media campaigns, brand launches, influencer partnerships and events that generate genuine conversation and commercial impact.
Sarah is an expert in building memorable brand stories and implementing data-driven strategies to help brands stand out in competitive markets.
After building Piccolo PR from the ground up as a self-funded business, Sarah has established a reputation for combining strategic thinking with hands on execution. Under her leadership, the agency has become known for delivering earned media campaigns, brand launches, influencer partnerships and events that generate genuine conversation and commercial impact.
Sarah is an expert in building memorable brand stories and implementing data-driven strategies to help brands stand out in competitive markets.
“Sarah from Piccolo PR is an exceptional communications professional. Her expertise in brand storytelling, media relations and influencer marketing, combined with her dedication to clients, makes her stand out from the rest. We worked with Sarah across both our BStore and FitFlop campaigns and she consistently went above and beyond to ensure our brands received maximum exposure and visibility. She is not only highly skilled, but also a joy to work with. I wouldn’t hesitate to recommend Piccolo PR to any brand looking to elevate their public profile.” Robynn Kelly
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Years Experience
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Brands Partnered
M+
Media Reach
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Campaigns Delivered
WHY PICCOLO?
What makes us different.
We’re founder-led
Sarah is hands-on with every account. When you work with Piccolo, you’re working with the person who built one of Australia’s most respected PR agencies, not a revolving door of Account Executives.
We’re selective
The brands that work best with Piccolo have something worth talking about. Whether they’re well established or ready to scale, they want more than visibility. They want strategic communications that build credibility, earn attention and create long term commercial growth. That’s where we come in. We don’t do volume. We do quality. We get results.
If that’s where you are, you’ve come to the right place.
We know the media
Two decades of real relationship-building means we have genuine relationships with editors, writers, producers and influencers across social, digital, broadcast, podcast and print. We don’t cold-pitch. We know who to call, what they need and how to position your brand to land.
GET IN TOUCH
Let’s talk about your brand.
Book a discovery call with Sarah and let’s explore what’s possible.