Children’s Lifestyle

Olli Ella

We positioned a beloved children’s lifestyle and decor brand through celebrity influencer events and premium media activations that captured the attention of Australia’s parenting and design communities.

PR VALUE GENERATED

The Brief

Olli Ella: From Local Hero to Global Icon – A PR Triumph

Olli Ella is a globally-loved children’s lifestyle brand known for its beautifully designed, nostalgic toys, furniture, and decor. With a dedicated following among design-conscious parents worldwide, Olli Ella needed a PR partner who could amplify their presence in the Australian market through media placements and influencer activations that matched the brand’s premium aesthetic.

Elevate Olli Ella’s profile among Australian design-conscious parents

Execute premium influencer events that reflected the brand’s aesthetic values

Secure coverage across parenting, lifestyle, and interior design publications

Build relationships with key media and influencer voices in the children’s lifestyle space

Create shareable moments that drove organic social media amplification

Strategic Approach

Strategy

Piccolo PR had constant communication with media, with a 360- degree approach to the campaign. Through specially targeted pitching and media liaison, the campaign saw coverage published by major metropolitan news outlets and international press including: Oprah’s Favourite Things, Vogue, Home Beautiful, The Age and over 2,0000 titles world-wide.

Co-Founder Chloe Brookman was placed in worldwide business press including: AFR, Shop Doen, The Design Files, VOGUE, Smart Company, Body & Soul, Daily Mail, Daily Telegraph, The Australian, SMH.

Results

Campaign Results

The Olli Ella campaign demonstrated Piccolo PR’s expertise in elevating premium children’s brands through curated experiences and strategic media partnerships.

Brand Elevation: successfully positioned Olli Ella as a premium, design-led children’s brand in the Australian market through strategic media and influencer activations.

Influencer Advocacy: built an organic network of brand advocates among Australia’s most influential parenting and lifestyle creators.

Content Generation: event activation generated a library of premium, on-brand content showcasing Olli Ella products in aspirational Australian home settings.

Media Outreach: established ongoing relationships with key editors and journalists in the children’s lifestyle and interior design verticals.