Children’s Lifestyle

Olli Ella

We positioned a beloved children’s lifestyle and decor brand through celebrity influencer events and premium media activations that captured the attention of Australia’s parenting and design communities.

PR VALUE GENERATED

The Brief

Olli Ella: From Local Hero to Global Icon – A PR Triumph

Over a four year retained partnership, Piccolo PR worked alongside Olli Ella during a significant period of international growth, leading the brand’s Australian communications while driving earned media across Australia and internationally. Through long term media relations, founder profiling, product placement and strategic storytelling, the campaign generated more than 14,000 editorial placements and established Olli Ella as one of the world’s most recognised children’s lifestyle brands.

Strategic media relations

Product placement across consumer, lifestyle and interiors media

Founder profiling for Chloe Brookman

Seasonal story development and media pitching

National and international publicity

Brand positioning

Strategic Approach

Strategy

Through specially targeted pitching and media liaison, the campaign saw coverage published by major metropolitan news outlets and international press including Oprah’s Favourite Things, Vogue, Home Beautiful, The Age, Shop-Doen, The Design Files, Smart Company, Body & Soul, Daily Mail, Daily Telegraph, The Australian, SMH

Results

Campaign Results

The Olli Ella campaign demonstrated Piccolo PR’s expertise in elevating premium children’s brands through curated experiences and strategic media partnerships.

Brand Elevation: successfully positioned Olli Ella as a premium, design-led children’s brand in the Australian market through strategic media and influencer activations.

Influencer Advocacy: built an organic network of brand advocates among Australia’s most influential parenting and lifestyle creators.

Media Outreach: established ongoing relationships with key editors and journalists in the children’s lifestyle and interior design verticals.