PR Agency Melbourne

We build brands through
compelling storytelling and
inspiring digital media.

Let's Work Together

PR Agency Melbourne Piccolo PR specialises in beautifully integrated PR, communications strategy, and influencer marketing solutions.

Piccolo PR is a tight-knit team of passionate communicators and creative thinkers. Inspired by beautifully integrated communications strategy, our family of clients value our warmth, creative capacity, and ability for unparalleled results. At Piccolo PR, we’re proud to offer beautifully bespoke communications services that are sophisticated, agile and scalable. Founded on the strength of carefully cultivated global networks, we utilise our personal connections to create exciting conversations that matter.

A PR Agency Melbourne has trusted for decades? We can’t wait to meet you.





PR Company Melbourne

Nuanced and sophisticated comms strategy.

A PR Company Melbourne businesses can trust? Piccolo PR delivers unparalleled results.

Comprehensive PR services, tailored to you.

Our end-to-end PR and strategic communications service is designed to meet your unique needs and brand profile. From editorial, lead generation and influencer outreach to brand activation, event-hosting and partnerships, Piccolo PR positions your brand in a way that’s imaginative, meaningful and credible.

We celebrate your story.

At Piccolo PR, we pride ourselves on distilling your uniquely beautiful brand story. As natural-born innovators and creative storytellers, we deliver bold brand storytelling strategies that drive authentic commercial success. With a heritage in homewares and interiors, kids, travel, fashion and retail, and health and wellbeing, we partner with you to create, communicate and share a compelling brand story.

Lead by Founder, Sarah Cichy who works personally with every client, Piccolo PR leverages an extensive heritage in homewares, interiors, kids, travel, fashion, retail, and health and vitality to do what we do best: partner with you to create, communicate and share a compelling brand story.

We offer you:

  • Comprehensive communications and PR strategy
  • Influencer outreach and alignments
  • Media relations and liaison
  • Sponsorship leverage
  • Reputation management services
  • Media crisis management
  • Event-hosting and brand activations
  • Editorial coverage
  • Advertising
  • Brand ambassador services
  • Digital media and social media campaigns
  • Join our family today.

      PR Agencies in Melbourne

      Big-agency networks with boutique agency feel.

      PR Agencies in Melbourne are differentiated not only by service, but by approach.

      At Piccolo PR, our reputation of metrics-driven results and elegant communications expertise has been lovingly built over decades of industry experience. With the addition of long-held partnerships with global industry leaders, we pride ourselves on authentic interactions with our valued family of clients and creative professionals.

      Looking for big-agency influence with boutique agency feel? With extensive experience across a range of sectors including interiors, real estate, beauty and fashion, government, lifestyle, kids and beyond, we work with established and pivoting businesses to transform and elevate brands. Driven by the opportunity to create beautiful brand stories, we take our clients on a journey of exciting exposure, high-value editorial coverage, and world-class influencer outreach.

      When searching for PR Agencies in Melbourne, many businesses like to consider not only the experience of their team but the approach that’s taken too. Our team of dynamic PR professionals pride ourselves on personalised and authentic partnership with our clients. With a grounding in traditional PR and honed expertise in digital amplification, Piccolo’s comprehensive suite of services will build you a unique brand voice that creates the most exciting of conversations.

      We can’t wait to meet you.


    Brand Strategy

    Building Awareness

    Digital & Social


    Content Creation

    Talent Management

    Brand Strategy

    Building Awareness


    Digital & Social

    Content Creation

    Talent Management

    Proud To Have Been Featured In:


    The Macpherson family, of Castle & Cubby.

    “YOU’RE THE BEST PICCOLO PR!” ‘In the short period of time Piccolo PR has achieved huge things for our brand. Piccolo PR has connected us with people and likeminded businesses that we would never have connected with otherwise.’


    A picture of Robyn Jones, owner of Mama Maya.

    “ENGAGING PICCOLO PR…ONE OF THE BEST DECISIONS I’VE MADE!” ‘Engaging Piccolo PR to help create awareness and buzz around Mama Maya was one of the best decisions I’ve made. As a specialist in children’s brands, Sarah’s…’

    MAMA MAYA – Robyn Jones

    A picture of three women sitting on a bed, including Kira Strerling, founder of Mulberry Threads.

    “SERVICE ABOVE AND BEYOND!” ‘Sarah and the Piccolo PR team were amazing to work with. Their professionalism and level of service was above and beyond, and resulted in some great exposure for us.’

    MULBERRY THREADS – Kira Sterling

    An image of the Clarke family.

    “SARAH WAS AN ABSOLUTE DELIGHT TO WORK WITH, AS WAS HER TEAM.” ‘We had the pleasure of working with Sarah and her team for four months when we were looking at getting a little more traction PR wise in the Australian market.’

    CADENSHAE – Nikki Clarke

    A picture of Todd Liddo from Threadless.

    “YOU’VE BEEN TERRIFIC!” ‘I’m so happy with all the coverage you have helped secure in advance of the eCommerce Conference & Expo. You really exceeded my expectations for interest in this story. You’ve been terrific! Thanks again for all your hard work and I look forward to

    THREADLESS – Todd Liddo

    A happy family relaxing after working with a public relations company.

    “Piccolo PR are fabulous to work with.” ‘We highly recommend Sarah and her team, they have invaluable insight into the industry.’

    LUXEY CUP – Sandra Lea

    Bianca White from ECO & BASICS walking on a beach.

    “A DREAM TO WORK WITH” ‘Sarah and her team were a dream to work with, professional and hard working with an extensive list of media contacts. Sarah was able to get our brand in front of major print magazines, newspapers and online directories which has resulted in increased b

    ECO & BASICS – Bianca White

    A picture of RPK founder Katie Rockliff smiling.

    “WHAT A JOY TO WORK WITH” ‘What a joy to work with. Sarah Cichy and team have unparalleled connections, energy and positive spirit to lift your brand profile to that next level. We are so pleased to have them in the RPK family.’

    REAL PRETTY KIND – Katie Rockliff

    A picture of Grant Arnott of Click Frenzy.

    “SARAH IS A MACHINE!” ‘Sarah Cichy punched well above her weight when handling the media for Australia’s most well-known online shopping event, Click Frenzy. Sarah is a machine…’

    CLICK FRENZY – Grant Arnott

    A picture of Sally Copus, owner of Lil Fairy Door.

    YOU’LL FIND NO ONE BETTER.” ‘What can I say…Sarah from Piccolo PR is the best. Professional, attentive, well connected and extremely reliable. You’ll find no one better. Believe me.’

    ‘LIL FAIRY DOOR – Sally Copus

    A yoga teacher leading a class wearing black workout clothing and necklaces.

    “It was such a pleasure to talk with Sarah about my business and its potential.” ‘I left the conversation feeling so inspired. Sarah was fast to respond to my initial inquiry, was enthusiastic, genuinely interested…’

    YOGA DARLINGS – Raffaela Veldhuyzen

    A picture of Nicole Jacobs smiling.

    “I LOVED WORKING WITH PICCOLO PR” ‘I loved working with Sarah Cichy and the team at Piccolo PR. The agency is so involved in every detail, has an extensive list of media contacts and knows every team member and journalist on The Block.’

    THE BLOCK – Nicole Jacobs