Tag Archives: Sydney PR Agency

Elle Decoration Magazine

Increase Your Chances For Media Coverage: What You Need To Know

All businesses must strive to gain media coverage, as it will not only create rapport with their customers but will also grow an audience base that will support their brand growth and development. Below are 6 simple ideas that you can implement to increase the reach of your business.    1) Make it Easy The simplest thing to do is to make your website easy for visitors to navigate. You want to make it easy for journalists, publications, or bloggers to contact you. This can be achieved by creating pages that include up-to-date news about your business and contact information […]

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What Is Reactive Social Media and Is Your Brand On Board?

What is Reactive Social Media? Reactive social media is used when brands use their social media platform to engage in public discussion around an event or holiday. Anyone who regularly uses social media will have seen a reactive social media campaign, even if they’re not aware of it. Some well-received or viral reactive social media campaigns have moved from social media to mainstream media due to the strong response they have created. A basic example of reactive social media is a brand posting about an upcoming sports match or grand final. For reactive social media to be relevant, the event […]

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Public relations agencies

Are Micro-influencers The Next Step In Your Marketing Campaign?

Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer marketing has begun to emerge – the micro-influencer. What is a micro-influencer, and is this route the right choice for your next marketing campaign?  Piccolo PR offers strategic digital and social media services that include connecting relevant influencers to your product to improve online presence. Contact us for a quote on appropriate influencer strategies for your marketing campaign or event.   What Is A Micro-Influencer? Most people would have heard of the term ‘influencer’ over […]

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Fenty Beauty advertisement promoting concealer is highlighted in front of a Sephora storefront.

Top 5 Beauty trends We’ve Fallen in Love With

At Piccolo PR, we are always looking out for what’s new and trending in the world of beauty. When it comes to beauty products, there’s always something new and exciting on the market, whether it’s makeup, skincare, and more! According to Reuters, the beauty industry’s current global market value is at $532 billion, with expected growth to exceed $800 billion by 2025. Even during times of economic stress, the beauty industry manages to thrive as consumers indulge in cosmetics and skincare’s small pleasures and luxuries. There’s no doubt that beauty brands from Los Angeles to Sydney, Australia will continue bringing […]

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Vector image of a diverse group of young entrepreneurs as they embark on their brand building strategy.

Why Diverse Voices and Stories Build Better Brands

Incorporating viewpoints and stories of people belonging to multicultural backgrounds, race, gender, ideologies, and beliefs are worthwhile for brands to gain credibility and trust from their audiences. A recent survey found that around 70% of consumers believe that brands should take a stand on social and political issues. Consumers believe that when brands speak about critical social issues, they raise awareness about it, which is beneficial for the public’s welfare. Some examples include brands giving statements about “Black Lives Matter” to discussing important issues ranging from women empowerment to climate change. When working together with a PR Agency, the founder’s […]

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What Makes A Successful Media Pitch?

Successful media pitches are one of the make or break ways to get people talking about your brand no matter whether you’re in the beauty industry, wellness sector, or travel business. According to Business Wire, journalists and editors receive hundreds of media pitches daily from a variety of brands and businesses across the globe. It is up to them to choose and decide which one to write on and publish. So, rather than bombarding the media house with information, it is essential to send in a pitch that encompasses the main message of your business’s products and services in an […]

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The front porch of a teal bricked home is illuminated by a flowing porchlight as ivy and greenery sprawl up the walls and around the windows and steps of the home.

Is Social Media Necessary for Real Estate Success?

It comes to no surprise that you can find just about anything for sale over social media. As people share different snippets of their lives, users are drawn to what everyone else has, whether it’s the latest fashion or up-and-coming lifestyle trends. Real estate is no different and can showcase lavish homes in trendy cities with all the best amenities. With only a simple Instagram account, agencies can begin sharing beautiful homes with Real Estate agents becoming influencers as their posts are headed straight to their market. It doesn’t stop there; Facebook and Instagram advertisements can take advantage of the […]

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Blue typewriter is placed over a pastel pink and yellow background ready to be used for copy writing.

How To Write Good Copy For Your Brand or Business

Launching a product in the market without creating good copy is similar to a body without a brain; it’s of no use. Copywriting helps showcase the features and USP (unique selling proposition) of the product to the audience, which is essential to help establish your foot in the market and achieve sales. A well-written copy can make all the difference when it comes to attracting consumers. No matter whether you work in the kid’s sector, beauty, lifestyle, or travel, the copy can make or break your launch of a new product or campaign. This is why a business should work […]

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Chrissy Teigen lounges in a silk robe and eye mask with a cream colored french bulldog on her bed while advertising her cosmetics and beauty line.

Influencer Engagement And Why It’s Critical For Your Beauty Brand

Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is fast-paced and always looking for the latest makeup, skincare, and wellness trends, which makes standing out in the saturated market all the more difficult. Beauty brands will often collaborate with influencers on social media platforms to reach a more comprehensive number of consumers while also increasing their brand recognition. Today’s audiences use social media platforms such as Instagram and YouTube to follow their favorite beauty influencers and keep tabs on new emerging products and brands […]

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Woman looks over tablet with online shopping options surrounded by four indoor plants as consumers shop online more thanks to covid-19.

How Has COVID-19 Changed Consumer Behavior?

The onset of COVID-19 has changed our lives in many ways. Being at home during lockdown has had a significant impact on our lifestyle. With everything functioning and being executed at ease and comfort from home, consumer behavior has undergone a drastic change and will only continue to evolve further. It includes how we behave, do shopping, our working pattern, and even our means of entertainment. Online shopping was an already growing trend before the pandemic but now is developing faster than predicted thanks to the demand of shoppers stuck indoors.  Online retail and e-commerce are booming, and the development […]

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