Tag Archives: Search Engine Optimization

woman searching on her tablet

An Intro to SEO and Heading Tags

What is SEO?  SEO, or “search engine optimisation”, is the process of increasing traffic to your website through manipulating keywords and high-quality content. Using keywords within your content will increase the likelihood of users finding your site when completing an online search. If your site is listed within the results of an online search, it is going to increase your brand’s visibility and the level of traffic to your page. This is going to increase engagement with your brand and therefore potentially result in a sale and profit for your company.   How to Use Keywords   In order to […]

Read More
Depending on the platforms that you use, it's important to prepare your digital content for maximum success in your marketing campaign.

How To Use Digital Video Content to Beef Up Your Marketing Campaign: Piccolo PR Tips

Video has proven to be an effective and influential way to reacher a wider audience with your marketing campaigns. Digital video content can help tell your story and show your target audience the values of your brand while encouraging them to find out more about the products and services you offer. Over 80% of online marketers now use video content to help them run their campaigns. Piccolo PR knows you want to join them, so get started using video content to add more color and vibrance into your brand’s marketing. Here are some of Piccolo’s top tips on how to […]

Read More
SEO for small businesses is more crucial then ever, which is why it is crucial to optimize your websites so you can build traffic.

Piccolo PR Knows…Why Your Business Needs SEO Now More Than Ever.

Every business is talking about SEO nowadays, especially during the COVID-19 pandemic. SEO is short for Search Engine Optimization, a strategy that involves using various methods and tools to increase the visibility of websites in popular search engines. As you are building your digital marketing strategy, you should consider including SEO in your roster. Here are Piccolo’s explanations on why your business needs SEO now more than ever. Why You Should Invest In Search Engine Optimization (SEO) E-commerce is everywhere – Now more then ever, stores are beginning to switch their sales towards e-commerce platforms, especially in the wake of […]

Read More
Art showing how a festival can be good for marketing.

Community Outreach and How It Can Help With Your Marketing Strategy

For any business, community outreach is exceptionally crucial as it allows your brand to connect to your local community and build relationships. Here are Piccolo’s tips on how community outreach can help your business’s marketing strategy. Guest posts and their effects on SEO Guest posts are a great way to introduce yourself to a new audience and improve your website’s SEO performance. Another benefit of guest posting is that if done on a website that yields significant traffic, it will provide quality backlinks to your site, and increase your appearance on Google’s page. By making a guest post you also […]

Read More