Tag Archives: Digital Marketing Tips

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An Intro to SEO and Heading Tags

What is SEO?  SEO, or “search engine optimisation”, is the process of increasing traffic to your website through manipulating keywords and high-quality content. Using keywords within your content will increase the likelihood of users finding your site when completing an online search. If your site is listed within the results of an online search, it is going to increase your brand’s visibility and the level of traffic to your page. This is going to increase engagement with your brand and therefore potentially result in a sale and profit for your company.   How to Use Keywords   In order to […]

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On a pink background various beauty products are placed over palm and monstera leaves, showcasing an example of digital marketing for Beauty PR agencies in Sydney.

Beauty PR: How To Promote Your Brand Online

The digital era has pioneered a huge transition in the marketing and promotion of brands. Gone are the days when top-tier marketing meant flyers being distributed and billboards displayed all over the city. In today’s times, marketing a brand or a product is all about promoting it in the world of digital media where it has the chance to increase brand awareness through your followers, likes, and shares. With a plethora of options to choose from, consumers today need something which keeps them hooked and interested. Promoting Your Brand Online with Beauty PR Make use of these helpful tips to […]

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Five children and one woman site together in a row of colorful chairs with balloons and confetti thrown around, showcasing some of the unique creative content made for kids marketing strategies.

Piccolo PR Provides…Best Digital Marketing Strategies for Kids’ Brands

Children of all ages represent an important demographic to marketers because they influence their parents’ buying decisions significantly in addition to having their purchasing power. As a result, industry spending on kids PR and advertising to children has increased over the last few decades. We build brands through storytelling and digital media. Piccolo PR provides the best digital marketing strategies for kid’s brands to help you stand out in the sea of kiddie competition. Stand out, and have fun! You can never ignore the magic of social media. Strengthen an emotional connection with your audience by producing a playful photoshoot, […]

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Vector art of a giant microphone and three workers showcase digital web tools like zapier, hootsuite, and canva.

5 Best PR Tools for Emerging Startups

PR is comprehensive. When it comes to PR it requires a set of skills, talents, and tools to progress. For a large company, it can be easy to hire a professional team to handle the nitty-gritty of PR or build an in-depth brand strategy.  However, for emerging startups, we understand that there may be a lack of human resources, social networking, foundations, or time and money to ensure your PR strategy is up to your standards. To help you out, Piccolo has come up with five of the best PR tools for emerging startups to get them started with their […]

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Keeping Track of Success: How Google Analytics Can Help Shape Your Strategy

Online marketing is never an easy thing. To figure out whether your strategy is working effectively, you must first begin collecting the data on your audiences, traffic channels, and the most traffic-heavy parts of your website. This may seem a bit daunting, but it doesn’t have to be. Tools such as Google Analytics will fulfill most of your requirements, which is why it’s Piccolo’s recommendation for analyzing and adapting your marketing strategy. Let’s find out how Google Analytics can help pave your way to success! Analyzing Traffic With Google Analytics Under the Acquisition section, you can get profound data on […]

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Depending on the platforms that you use, it's important to prepare your digital content for maximum success in your marketing campaign.

How To Use Digital Video Content to Beef Up Your Marketing Campaign: Piccolo PR Tips

Video has proven to be an effective and influential way to reacher a wider audience with your marketing campaigns. Digital video content can help tell your story and show your target audience the values of your brand while encouraging them to find out more about the products and services you offer. Over 80% of online marketers now use video content to help them run their campaigns. Piccolo PR knows you want to join them, so get started using video content to add more color and vibrance into your brand’s marketing. Here are some of Piccolo’s top tips on how to […]

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Building an energetic landing page can bring more customers to your business.

Make The Perfect Landing Page with Piccolo PR’s Top Tips

Have you experienced that impulse to explore more about a brand as soon as you clicked on their link and saw the landing page? Something inside this page aroused your curiosity and turned you from a casual visitor to a potential customer. Following Piccolo PR’s tips, you can create a more energetic landing page that embraces new customers! Clarify its function – The landing page is nothing like the home page. Your visitors may click the link of your landing page to make the payment, see the promotion, search for the information they need, or log in to their account. […]

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Sarah Cichy, founder of Piccolo PR.

Piccolo PR offering free support for small businesses during COVID-19

Sarah Cichy, founder of Piccolo PR has discovered a way to Pay it Forward during the COVID-19 pandemic by providing free advice and services to help small business owners navigate their way through this challenging time. Cichy has been growing businesses, brands, and reputations through strategic Marketing and PR for over a decade. She has forged solid relationships with major media outlets, represented an impressive suite of local and international brands. In the last two weeks, she and her staff at Piccolo PR have reached out to over 500 companies to help them prepare and protect themselves, think smart and […]

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Art showing a welcome sign for a small business.

Top 5 tips for small businesses to design a DIY campaign

Strategy is critical. Understand where you want to go and map out a way of how you are going to get there. Now, more than ever before we need to support each other. The Piccolo PR team would love to hear from you. Together, we can workshop ideas and concepts for your brand, for promotion on talent’s social platforms as well as brand platforms. Connect to those who want to see you succeed. Your story is your currency. Remember, in order to become iconic, you need to be distinctive. Before there were emojis, posts, shares and likes people shared ideas […]

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