What Is Reactive Social Media and Is Your Brand On Board?
What is Reactive Social Media? Reactive social media is used when brands use their social media platform to engage in public discussion around an event or holiday. Anyone who regularly uses social media will have seen a reactive social media campaign, even if they’re not aware of it. Some well-received or viral reactive social media campaigns have moved from social media to mainstream media due to the strong response they have created. A basic example of reactive social media is a brand posting about an upcoming sports match or grand final. For reactive social media to be relevant, the event […]Read More
Are Micro-influencers The Next Step In Your Marketing Campaign?
Celebrity and influencer marketing has been a significant part of social media marketing for some time now. More recently, though, a new form of influencer marketing has begun to emerge – the micro-influencer. What is a micro-influencer, and is this route the right choice for your next marketing campaign? Piccolo PR offers strategic digital and social media services that include connecting relevant influencers to your product to improve online presence. Contact us for a quote on appropriate influencer strategies for your marketing campaign or event. What Is A Micro-Influencer? Most people would have heard of the term ‘influencer’ over […]Read More
Elements of a Great Sponsored Social Media Post
Social media has inevitably evolved into an indispensable part of our lives. Checking newsfeeds on Twitter, stalking our favourite celebrities on Instagram, sharing memes on Facebook, or watching hours of content on Youtube has become a part of our routine. The perks and services social media offers has gradually crept in our lives and it wouldn’t be wrong to say that we’re dependent on these digital platforms in many ways. Sponsored social media posts are integral to a brand’s marketing as it has the potential to reach out to an unlimited target group. Social media platforms are a great […]Read More
Why Diverse Voices and Stories Build Better Brands
Incorporating viewpoints and stories of people belonging to multicultural backgrounds, race, gender, ideologies, and beliefs are worthwhile for brands to gain credibility and trust from their audiences. A recent survey found that around 70% of consumers believe that brands should take a stand on social and political issues. Consumers believe that when brands speak about critical social issues, they raise awareness about it, which is beneficial for the public’s welfare. Some examples include brands giving statements about “Black Lives Matter” to discussing important issues ranging from women empowerment to climate change. When working together with a PR Agency, the founder’s […]Read More
Is Social Media Necessary for Real Estate Success?
It comes to no surprise that you can find just about anything for sale over social media. As people share different snippets of their lives, users are drawn to what everyone else has, whether it’s the latest fashion or up-and-coming lifestyle trends. Real estate is no different and can showcase lavish homes in trendy cities with all the best amenities. With only a simple Instagram account, agencies can begin sharing beautiful homes with Real Estate agents becoming influencers as their posts are headed straight to their market. It doesn’t stop there; Facebook and Instagram advertisements can take advantage of the […]Read More
Influencer Engagement And Why It’s Critical For Your Beauty Brand
Image provided by Shhh Silk In today’s times, a brand needs to put itself out there to capture their audience’s attention. The beauty industry is fast-paced and always looking for the latest makeup, skincare, and wellness trends, which makes standing out in the saturated market all the more difficult. Beauty brands will often collaborate with influencers on social media platforms to reach a more comprehensive number of consumers while also increasing their brand recognition. Today’s audiences use social media platforms such as Instagram and YouTube to follow their favorite beauty influencers and keep tabs on new emerging products and brands […]Read More
Are Sponsored Social Media Posts Worth the Money?
It comes as no surprise that we are all heavily reliant on our mobile phones. The second we wake up in the morning, we roll over just to check Instagram and our other favorite websites and social media. This has become second nature for us, and because we are constantly on social media we are often tempted with the latest trendy products, services, and destinations. With that in mind, you may see why sponsored social media is an effective digital marketing tactic in the lifestyle PR, beauty PR, and wellness PR playbook. Consumers always want to stay up to date […]Read More