Media Placement
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Book a FREE CONSULTATION with our experts TODAY!
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Media Placement
Earned media coverage you deserve
We’ll provide you with more than just guidance - we’ll also connect you with our network of powerful media relationships to build credibility, gain snowballing traffic traction and remain relevant.Whether you’re after a guest post opportunity in the dynamic digital space, a magazine feature or a morning TV segment, we help you pitch, negotiate and optimise your media placement for the best return on investment and the highest engagement. Our long-standing relationships with key media platforms help us deliver tangible benefits for our valued clients, large and small.
Why digital media placement matters
Digital media placements play an increasingly important role in creating successful ad campaigns.
As online advertising continues to connect to a wider global audience, the broad range of opportunities for media placements are more complex than ever.Piccolo PR has the experience and deep insights to help you achieve the best possible media placement outcomes, with measurable results.
What is digital media placement?
It’s the process of selecting and buying strategic advertising placements on relevant digital channels, such as apps and social media platforms.
When it comes to media planning strategy, media placement is a critical component and because we operate as a holistic Melbourne public relations agency and not just a media placement agency, we draw on our broader knowledge to help your brand have the best possible impact.
To give your brand the best possible chance of media placement success, you can trust our Piccolo PR team to provide the deep insights needed to make strategic media placement decisions that will put your brand in front of new sets of eyes - for greater brand exposure.
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Increasing brand awareness
Setting this as a primary goal is a positive way to make the most from your brand’s media placement opportunities.
Piccolo PR takes the time to understand your brand’s vision and help you build greater brand awareness by sourcing and implementing relevant media placements that create deeper connections with your target audience.Piccolo PR takes the time to understand your brand’s vision and help you build greater brand awareness by sourcing and implementing relevant media placements that create deeper connections with your target audience.
Driving website traffic
With the right media placement strategy, Piccolo PR can help you lead more traffic to your website, enabling you to grow your audience and boost sales opportunities.
Access to key results ensures your media placement outcomes can be measured, to help you understand the value each media placement can deliver to your brand.
Choosing the right media placement for your brand
Making media placement work comes back to the heart of how our Piccolo PR team combines years of public relations experience with our ongoing commitment to learning about emerging marketing opportunities that make the digital space such a dynamic space to be.
Whether you want to focus on showcasing a specific product, service or event, or you want to engage with media placement that helps you build greater awareness of your complete brand offering, our experience can help you find the most effective, meaningful way to make media placement work for your brand.
At Piccolo PR, because we’re much more than just a media placement agency, our media placement strategy is tailored to suit your unique brand goals and integrates with an overall brand communication strategy that can help you build a bigger, more engaged audience – and increase sales that generate sustainable business growth.
Designing a successful media placement strategy
At the core of each successful media placement strategy is the need to define campaign goals – then take the steps to achieve those goals.
Our strategic insights help you allocate your campaign budget in a way that’s results-driven and cost-effective.
How to optimise media placement results
Once your media placement has been implemented, Piccolo PR tracks each ad’s performance against the KPIs and metrics set out in the first steps of the media placement process.
Media placement strategy that works
At Piccolo PR, we know that every brand is unique. What works for some, works differently for others.
Years of experience has taught us that knowledge really is power and, combined with our extensive media industry connections and ongoing partnerships, we are in a strong position to help your brand make media placement decisions that are cost-effective and brand awareness-building.
