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HOLDEN

LAUNCH EVENT

Piccolo PR Sydney were engaged to organise an exclusive Media Breakfast Event to showcase excellence in automotive design, its versatility, clever interior space and European Styling to 60 Australian Lifestyle, Beauty and Fashion media.

Hosted by Melissa Doyle, this exclusive soiree provided an overview of Holden’s “Women on Wheels” Program, and helped to raise the awareness of child safety and introduction of ISOFIX to Australia. Media and celebs ‘talked the torque’ over a delicious banquet of bacon and egg muffins (garnished by lavender), smashed avocado and freshly squeezed juices.

Piccolo PR set to amplify the adventure of a road less travelled via the use of plants including: wild orchids, cactus and leather. Musical lyrics of the song: We dress waitresses with ‘Flowers in their Hair’ as seen on the TVC were further brought to life with waitresses who wore decadent floral headpieces.

Guests were gifted with a French Woven basket filled with Handmade Jams, French Baguette, NAK hair product, Fresh bunch of flowers and Freshly Ground Coffee Beans.

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